Social Media Marketing
Daikin Egypt
#1 Air Conditioning Brand Worldwide
02 Social Media Management
Ensured real-time interaction and reputation management
03 Online Advertising Campaigns
Launched targeted ads to drive awareness, leads, and conversions.
Teasing Phase
We built anticipation for their مفيهوش غلطة Mega Campaign through short, intriguing content across platforms — asking subtle questions with keywords from the ad like “تحت ضغط؟” and “الجو العام سخن؟” to tap into everyday tension and set the stage for what’s coming.
Guess The Star
Using clever clues inspired by Amr Whaba’s most iconic roles, catchphrases, and comedic persona, we invited audiences to piece together the mystery through subtle hints on social media.
Announcement Phase
Unveiled the full campaign film starring Amr Wahba, where product features were seamlessly integrated into the campaign being showcased by the star.
AD Promotion
From Facebook, Instagram, and YouTube to TikTok placements, we tailored each asset to fit the platform’s audience behavior and content format — ensuring optimal visibility, engagement, and performance.
Engagement & Execution
To sustain momentum post-launch and drive deeper interaction with the audience, we activated Amr Wahba’s fanbase through a clever in-ad competition.
Followers were invited to rewatch the campaign film, listen closely, and submit their answers for a chance to win two Daikin air conditioners.
Main Concepts Visualization
